---
title: Do all natural actives share the same qualities?
description: More and more athletes are turning to healthy and natural products. Discover how the Exten (d) / ReWin (d) actives fit into this approach.
image: https://www.mynaturalorigins.com/hubfs/images%20blog/actifs-naturels-nutrition-sportive-3.jpg
---

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# Do all natural actives share the same qualities?

Author: [Maxime Angelucci](https://www.mynaturalorigins.com/en/blog/author/maxime-angelucci)

Published On:   
September 12, 2019

Published In:   
[Life Science & Nutrition](https://www.mynaturalorigins.com/en/blog/tag/life-science-nutrition)

Taking care of one’s body has become crucial. In this booming market, sports nutrition is not just a way of eating, it’s also a lifestyle.

## ** When sports nutrition becomes a lifestyle...**

 

Athletes today are well-informed, conscious and expert with regard to nutrition. They not only seek a product which produces a certain performance but also a product which respects their values. Athletes like taking care of their bodies and themselves, meaning that they want to stay in good health. The best remedy is thus to opt for natural products in order to improve sports performances while taking care of one’s health.

 

## **The trend: natural actives for healthier products**

 

In a market where synthetic molecules are still very present, awareness is growing. Synthetic products are rightfully getting bad publicity as they can be at the origin of adverse health effects.

One thing’s for sure, tomorrow’s consumers will be increasingly health conscious and more particularly athletes. The trend is now for HEALTHY products. Consumers thus seek above all NATURAL products (adaptogen plants like lemons for example): Panax ginseng L., Eleutherococcus senticosus Maxim., or Rhodiola rosea L.), which contain no synthetic molecules (no aromas, or colouring agents or artificial preservatives), but that’s not enough…

The ideal active sought by an aware athlete is a natural quality product which is: 

- **organic**, free from pesticide type contaminants, toxins or heavy metals. [Sports nutrition: choosing a natural and organic ingredient](https://www.mynaturalorigins.com/en/blog/sports-nutrition-choose-a-natural-and-organic-ingredient)
- **originating from ethical agricultural sectors, **transparent, sustainable and environmentally friendly.
- **High nutritional value**: the active must not have undergone any chemical transformation processing in order to conserve all the qualities and intrinsic benefits of the product. [Why choose a low processed ingredient for a sports nutrition formulation?](https://www.mynaturalorigins.com/en/blog/why-choose-a-low-processed-ingredient-for-a-sports-nutrition-formulation)

 

## **Focus on: Exten(d) and ReWin(d) - An answer for natural actives**

 

**Exten(d) and ReWin(d)** are two specially formulated actives for improving athletes’ performances. Made from the exclusive mixture of low processed plants, these two actives respond to all the consumer’s choice criteria.

The plant synergy, which make up the mixtures, optimises sports results while respecting all the qualities of a healthy product. All the raw material used are derived from organic farming which guarantee responsible farming practices while preserving the environment and decreasing plant contamination with pesticides.

Finally, these ingredients come from trustworthy agricultural networks with which we have developed long term partnerships.

If you want to know more about our actives for Exten(d) & ReWin(d) sports nutrition contact our experts at [Botanical Studio](https://www.mynaturalorigins.com/en/sourcing-botanical-ingredients-design) !

 

## **Perspectives**

 

Tomorrow, naturalness will no longer be an option but rather an unavoidable component for all sports nutrition formulations. Every formulator will turn towards principle natural quality, clinically tested actives in view of guaranteeing consumers an expected performance…

 

**Find out what sports nutrition solutions are available to you in this [ebook](https://www.mynaturalorigins.com/en/what-are-the-natural-sports-nutrition-solutions)!**

 

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### [Maxime Angelucci](https://www.mynaturalorigins.com/en/blog/author/maxime-angelucci)

President & Partner Natural Origins

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