In a world where the search for naturalness and quality is ever more present with the need to constantly offer new products, there is a tendency to develop more authentic and healthier products for consumers.
In response to this strong level of consumer interest, industrialists must reconsider their formulations by using new natural ingredients while integrating more products containing no colouring or artificial aromas in their product range.
Reinforcing the naturalness of your products using fruit powders is an excellent solution.
Just one look at market figures immediately confirms this trend: Evaluated at 13.52 billion USD in 2017 based on Hexaresearch [1], the fruit powder world market is set to post a 7.6% increase in growth between 2019 and 2024 according to Mordor Intelligence [2].
The potential of fruit powders goes without saying…
By providing fruit content in your compositions, you incorporate taste, colour and the virtues of the fruit without using highly criticised today synthetic additives.
Depending on the type of fruit powder and the drying methods, you can choose the quality and characteristics corresponding best to the project you wish to develop. There is now a large array of references available:
Fruit powders can ease the constraints of fresh fruit seasonality by offering ingredients available all year round [3], which are nutritionally stable and which can be integrated into numerous galenic formulations.
Depending on the grade chosen, fruit powders can be used in the formulation of beverages, tablets or capsules, and also in biscuits, cereals or tea and infusions. Fruit powders on their own or combined with other natural powders: there are no limits to your creativity.
Dried fruit is also available in lump form (whole fruit or fragments). Including these in your products will give you outstanding added value thanks to the visual impression produced.
Fruit powders meet consumer’s expectations in terms of naturalness. You can support your client’s purchase because from a regulatory standpoint, it is possible to add the fruit reference to the packaging of the finished product. This is an excellent means to differentiate yourself on the labelling and to affirm your commitment to developing the healthiest and the most authentic products.
To find all the advice from our experts and to properly select your fruit powders, download our ebook on how to choose a botanical powder properly?
Sources
[1] https://www.hexaresearch.com/research-report/fruit-powder-market
[2] https://mordorintelligence.com:81/industry-reports/fruit-powder-market
[3] Overall Quality of Fruits and Vegetables Products Affected by the Drying Processes with the Assistance of Vacuum-Microwaves-Published online 2016 Dec 30 - https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5297706/ - consulted on 03/12/2019
Key accounts manager & product manager
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