---
title: Why favour Exten(d) and ReWin(d) over other natural actives?
description: Which sports nutrition actives to choose? Why focus on Exten(d) and ReWin(d) actives when formulating your product?
image: https://www.mynaturalorigins.com/hubfs/images%20blog/pourquoi-privilegier-actifs-de-nutrition-sportive-extend-rewind.jpg
---

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# Why favour Exten(d) and ReWin(d) over other natural actives?

Author: [Maxime Angelucci](https://www.mynaturalorigins.com/en/blog/author/maxime-angelucci)

Published On:   
September 26, 2019

Published In:   
[Life Science & Nutrition](https://www.mynaturalorigins.com/en/blog/tag/life-science-nutrition)

Naturalness is no longer an option but rather an unavoidable component of all sports nutrition products. Every formulation today must be made up of not only natural principle actives…

Products must deliver promises and guarantee effectiveness.  

## ** Natural and organic actives for sports nutrition products**

 

Consumers nowadays are increasingly distrustful and they need to be reassured. They are very cautious. They are well-informed and decipher all the labels and for good reason as diet is involved in the onset of numerous chronic diseases [1] [3]. Whereas a diet rich in organic products can limit certain diseases [2], compared to diets based on conventional farming.

[Why would you choose an organic natural ingredient for nutraceutical products?](https://www.mynaturalorigins.com/en/blog/why-would-you-choose-an-organic-natural-ingredient-for-nutraceutical-products)

Contrary to common natural actives, Exten(d) and ReWin(d) are** 100 % organic products, which use up all the benefits of the plants**:

- They are formulated based on an exclusive mixture of plant powders.
- All the ingredients used are organic, guaranteeing responsible farming methods which are environmentally-friendly while using fewer pesticides.
- These low processed products are standardised and contain no residual solvents, adjuvants or additives.

As such, Exten(d) and ReWin(d) organic botanical ingredients ARE the answer for athletes in search of naturalness, authenticity and transparency.

 

## **Natural and high performance actives, is it possible?**

 

The ideal active for an athlete is a :

- natural
- organic product
- with high nutritional value
- low-processed
- which ensures HIGH PERFORMANCE.

Consumers today need to be protected and want proof of the product’s effectiveness.

Naturalness is not always associated with performance, but  NATURAL ORIGINS has distinguished itself by developing standardised products with proven effectiveness in view of guaranteeing consumers’ expected performance. 

As a matter of fact, Exten(d) and ReWin(d) have undergone randomised double-blind **clinical trials**, highlighting the **significant difference between the placebo and actives** thus proving the effectiveness of these two actives on sports performance.

 

Clinical studies conducted show that:

 

**with****[ ReWin(d)](https://www.mynaturalorigins.com/en/blog/improve-recuperation-with-the-sports-nutrition-rewind-active): **

1. There is reduced inflammation and dynamic pain
2. Reduced recovery time
3. Improved athletic performance after DOMS (Delayed Onset Muscle Soreness)

** **

**with****[ Exten(d)](https://www.mynaturalorigins.com/en/blog/the-extend-active-has-demonstrated-improved-performance-and-noticeable-effects-on-decreasing-discomfort-related-to-sports-practice):**

1. Reduced joint discomfort linked to inflammation
2. Improved posture during physical effort
3. Optimised performance and athletes’ running techniques

 

Results obtained demonstrate that Exten(d) et ReWin(d) are essential natural actives used for ensuring the effectiveness of new sports nutrition products.

 

## **Storytelling: a distinguishing feature for your sports nutrition products**

 

The sports nutrition market is booming with many players on the market. We now need to bring something new to distinguish ourselves from the others. Storytelling is a real distinguishing tool used to convince and retain consumers. To know more about [supply chain marketing](https://www.mynaturalorigins.com/en/blog/natural-ingredients-differentiate-from-supply-chain-marketing).

The Exten(d) and ReWin(d) actives offer a broad range of propositions  which can be identified on the labelling of the end product: you can thus claim to have a 100% natural, organic, standardized product coming from trustworthy agricultural supply chains, which are environmentally friendly with proven effectiveness…

 

How do the sports nutrition ingredients Exten(d) & ReWin(d) actives allow you to offer natural solutions? Find out by downloading our [ebook!](https://www.mynaturalorigins.com/en/what-are-the-natural-sports-nutrition-solutions)

 

[![ebook-natural-sports-nutrition-solutions](https://no-cache.hubspot.com/cta/default/3318485/42af4225-a39a-4e0a-9d63-44f1d5c0670e.png)](https://cta-redirect.hubspot.com/cta/redirect/3318485/42af4225-a39a-4e0a-9d63-44f1d5c0670e)

 

SOURCES :

[1] “Régime alimentaire, nutrition et prévention des maladies chroniques”. Rapport de l’OMS.

[2] “Association of Frequency of Organic Food Consumption With Cancer Risk”. Baudry et al. Décembre 2018.

[3] [http://www.assemblee-nationale.fr/15/pdf/cr-cealimindu/17-18/c1718009.pdf](http://www.assemblee-nationale.fr/15/pdf/cr-cealimindu/17-18/c1718009.pdf)

 

[Life Science & Nutrition](https://www.mynaturalorigins.com/en/blog/tag/life-science-nutrition)

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### [Maxime Angelucci](https://www.mynaturalorigins.com/en/blog/author/maxime-angelucci)

President & Partner Natural Origins

### Leave a comment

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