How can you incorporate green superfoods and their benefits into your diet? Whether plants, seeds, seaweed or berries, these natural ingredients are beneficial to health and can be added to drinks and other preparations to provide the body with essential nutrients. Green blends or green powder mixes are the ideal solution.

Greens: this spring's trend!

What is a green blend?

“Green” mixes are powders made from fruit, green vegetables, seaweed, mushrooms and herbs, with added vitamins and minerals. Their natural ingredients are super-foods combined to produce powders that provide essential nutrients. These concentrated forms may also contain cereals such as wheat, barley, oats and alfalfa. Some powders also contain green vegetables such as kale, spinach and broccoli.

Green blends are genuine top-of-the-range mixtures, offering an effective solution for supplementing nutritional requirements in a simple single operation: one spoonful is the equivalent of a health elixir! Added to smoothies, drinks (fruit juice, tea, milk, etc.), yoghurts or pastries, green blends provide health benefits in many areas, including digestion, beauty, mental health, cardiovascular health, etc. 

This trend for green powders originated mainly in the USA and the UK, where many influencers got hold of these products and promoted them on social networks. Between August 2022 and August 2023, there was a real buzz around "super greens" around the world (1): on social networks, 383 mentions were recorded (59% in the USA and 10% in the UK), with an estimated reach of 89 million and a positive impact of 64%. The market was worth $330m in 2022 and is expected to reach $950m in 2031 (an average growth rate of 12.5% per year) (2).

What are the most represented green blends markets?

Consumer enthusiasm for these health-promoting green blends is reflected in the wide choice of products on the market. The common positioning of these green blends is based on green packaging, a Doypack® format and, above all, dozens of natural ingredients containing herbs, seaweed, vegetables, fruit, probiotics, enzymes, mushrooms, etc.  

Sakara offers an organic, gluten-free formula (3) based on green vegetables and vanilla-flavoured vegetable proteins from peas and hemp, in individual sachets. Protein + Greens super powder is filling and helps maintain lean muscle mass. It also contains spirulina and chlorella, superfoods, as well as wheatgrass, a barley grass, rich in antioxidants.

With Athletic Green AG1, a German manufacturer offers a scientific formulation of 75 ingredients targeting the immune system, digestion, health and general well-being. This fruity-tasting morning drink, packed with vitamins, nutrients and probiotics, also supports metabolism and energy levels by providing an input of protein.

Purasana Green Mix is presented as a cocktail of valuable nutrients based on vitamins (B1, B2, B3, B5, B6 and K) and minerals (potassium, calcium, phosphorus, magnesium, iron, copper, manganese and selenium). This Green Mix contains pure chlorella, spirulina, wheatgrass and barley grass, with no additional additives.

The American brand Herbalife has developed Greens Booster for general health and well-being, combining 27 ingredients (Veggies Plus blend, mix of herbs, sprouts and seaweed, spices and teas, etc.) 

Huel (UK) targets intestinal health, digestion and the immune system with its Daily Greens blend, with 91 ingredients rich in antioxidants, essential vitamins and minerals and derived from whole, easy-to-digest foods.

Supergreens by Enso (United States) is a green blend of 24 superfoods combined with a complex of digestive enzymes and probiotics to promote digestion, immunity and energy.

Raw Organic Perfect Food Green Superfood powder from Garden of Life (Switzerland) contains 40 raw organic high nutritional value plants with and is certified organic and GMO-free. The juice made from raw vegetables, probiotic sprouts, a blend of enzymes and botanicals creates a green nutritional cocktail for good health and overall well-being.

The benefits of green powders

Taking green blends regularly offers many potential benefits, particularly for people who do not eat vegetables on a daily basis or who cannot prepare their own meals. Adding a teaspoon of the superfood blend to a meal enables you to easily obtain the recommended daily amount of vitamins and minerals.

As well as complementing the diet, these mixes of natural ingredients offer health benefits such as improved digestion, more beautiful skin, immune support and increased energy. Green blends combine several supplements into a single simple habit to provide optimal amounts of essential nutrients on a daily basis, but also to improve health over the long term.

Green blends ingredients

• Spirulina: this microscopic cyanobacterium is renowned for being rich in proteins, vitamins, essential fatty acids, mineral salts and iron. It also contains antioxidants and essential nutrients such as thiamine, niacin, iron and manganese.
• Chlorella: this green algae is rich in chlorophyll and beta-carotene, proteins, vitamins and minerals.
• Hemp: this climbing botanical is known to be very rich in botanical proteins and unsaturated fatty acids. 
• Maca or Peruvian ginseng: this fruit, renowned for its invigorating properties, is rich in vitamin C, copper, iron, zinc and amino acids. Its powder has a hazelnut and caramel flavour.
• Guarana: its caffeine-rich seeds are an excellent energy-booster.
• Camu-camu: this super fruit is very rich in vitamin C and has powerful antioxidant properties.
• Wheat and barley grass: rich in vitamins, minerals and trace elements to help combat fatigue and nutritional deficiencies and boost the immune system.
• Moringa: its leaves are packed with compounds such as vitamins A and B6, calcium, potassium, magnesium, iron and antioxidants.
• Baobab: a superfruit rich in vitamin C, antioxidants and minerals (calcium, niacin and potassium). The nutrients in its pulp are said to be beneficial for the immune system, and in powder form, large quantities of fibre help digestion and control blood sugar levels. Baobab powder also has a pleasant citrus flavour.
• Acai: a small black berry containing large quantities of antioxidants, omega-6 and omega-9 fatty acids and vitamin C.

In perfect harmony with the trend towards natural health, and a strong commitment to preserving the environment, green powder blends have exceptional benefits. Find out in our next article how to develop your own green blends via the expertise of Natural Origins and its portfolio of botanical ingredients.

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Sources :

(1) Social Listening by Doehler Market Intelligence
(2) Döhler Market Intelligence / Growth Market Reports
(3) https://www.byrdie.com/best-greens-powders-4842925