According to the latest Fact.MR (1) report, "non-alcoholic spirits", also known as 0.0, represent a market expected to reach $271 billion worldwide by 2033. Non-alcoholic beverages appear to be booming, ready to compete with spirits and strong alcohols among new consumer actors, particularly Europeans, in search of conviviality and above all naturalness.
Martini & Rossi won the prize for 'Best New Spirit and Cocktail Ingredient' at Tales of the Cocktail 2023 with its alcohol-free product 'Martini Floreale'.
The independent non alcoholic spirits brand Lyre's (9) replicates the world's most popular spirits (absinthe, vermouth, gin, vodka, spritz, bourbon, rum, amaretto, etc.) as closely as possible to the original premium volume drink, making 90% of the world's best-selling cocktails. Thanks to its botanical ingredients-based creations, Lyre's adapts naturally and competitively to new trends in the alcohol-free market.
Here are just a few examples of the flavours and aromas from their catalogue:
These innovative formulations are accompanied in each of their presentations by a tagline such as: "Lyre's is more like a non-alcoholic binge! If you've been hesitating to make the decision to commit to a month of sober living, rest assured, we've got you covered."
According to the Mordor Intelligence report, "the alcohol-free drinks market is highly competitive due to the presence of a large number of companies that manufacture functional drinks" (10). In addition, "the major players are also entering into new agreements and partnerships with local players in order to increase their presence in the local market and launch new products that respond to changing consumer preferences".
The focus is now on naturalness and healthy botanical-based drinks. Brands are striving to develop attractive, functional product ranges that are enhanced by their active ingredients. Some are focusing on essences and distilled botanical ingredients such as:
Another major alcoholic beverage producer incorporates gin-like juniper berries with citrus fruit, cucumber and chamomile, combined with spring water. Replacing strong alcohols with botanical ingredients with original flavours enables consumers to compare the taste of a non-alcoholic drink with its alcoholic version, hence the strong competition in this sector.
"Behind every great spirit hides a great botanical" - Amy Stewart
Developing these innovative products is a real challenge, as the absence of alcohol is generally noticeable in the lack of texture and balance on the palate. Manufacturers use a number of techniques to try and preserve the aromas without altering them, including osmosis, hydrolat production and high-pressure distillation (120°C). One example is the French brand Djin (12), which sells zero-alcohol organic spirits called "Esprit de plantes sans alcool" (Spirit of alcohol free botanicals), which claims to "work on a natural basis based around medicinal botanicals and their properties".
On this subject, we invite you to discover our next article on our solutions and in particular the "TGE 0.0" to accompany you in the creation of your alcohol-free spirits and sublimate the taste of your formulations.
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Sources :
(1) https://www.factmr.com/report/zero-proof-spirit-market
(2) https://www.thespiritsbusiness.com/2023/08/zero-abv-spirits-could-reach-271bn/
(3) https://www.factmr.com/report/zero-proof-spirit-market
(4) https://www.thespiritsbusiness.com/2023/01/alcohol-free-spirits-soar-by-38-in-uk/
(7) https://www.thespiritsbusiness.com/2022/12/no-and-low-value-exceeds-11bn/
(10) https://www.mordorintelligence.com/fr/industry-reports/non-alcoholic-beverage-market
(11) https://www.optimaedrinks.com/collections/frontpage