CWS and TGE for instant drinks: the D2C example of ProPulse

Published On:
September 19, 2024

Designed for the food and nutraceutical industries, our CWS and TGE products offer many advantages for your reconstituted beverage formulations, like ProPulse, a D2C example to follow. Find out more about these Natural Origins solutions, which combine performance and taste based on botanical extraction.

 

 

CWS and TGE: characteristics and advantages

 

CWS and TGEs for differentiating features 

 

Genuine aromatic botanical extracts, our Clear Water Soluble extracts (CWS) and Taste Giving Extracts (TGE) offer benefits that will make all the difference to your finished products including: 

 

  • Ideal solubility
  • An emblematic taste of the botanical (TGE) and a clean label positioning
  • Health claims based on natural active ingredients for acerola and guarana CWS extracts
  • 100% ‘Made in France’ design and production

 

CWS extracts for water-soluble botanical extracts

 

Our CWS extracts enable you to label your drinks as "natural botanical extract". Their optimal solubility and low turbidity also enable you to obtain crystal-clear drinks. The organoleptic impact of our CWS is calibrated and minimised, and standardising phytoactives is possible for acerola, guarana and green tea. 
Our CWS natural extracts are suitable for reconstituting powdered drinks, effervescent tablets, carbonated drinks, flavoured waters and spirits.

 

TGEs for taste-optimised aromatic botanical extracts

 

Our TGEs have all the advantages of being labelled as "natural botanical extract", with the added benefits of an authentic, emblematic botanical taste at a low dosage (from 2g/L). Our TGEs can be added to smoothies, shots, juices, ready-to-drinks, powdered drinks for reconstitution, effervescent tablets, soft drinks, flavoured waters, as well as beers and spirits.

 

Click on the picture to download the infographic:

cws tge infographic en

 

 

The D2C example of ProPulse: an organic, 100% natural, isotonic drink (1), made with acerola and ginseng, for extreme hydration

 

Our ProPulse reconstitutable powder drink is low in sugar, additive-free and nutritionally rich, responding to athletes' expectations in terms of taste pleasure and objectives (performance, recovery, hydration, endurance). Presented in pre-measured 30g sachets, it is also practical to take with you wherever you go via its portable format. Validated by the positive feedback from our sports ambassadors, ProPulse embodies a D2C model that can be adapted to your formulations.

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The unique composition of our performance drink concept offers the following key benefits:

 

A health claim (2) with acerola CWS

 

Our organic acerola extract, with its 17% vitamin C content, contributes to energy metabolism, while helping the immune system function properly and reducing fatigue! (3)

 

A stronger product positioning with ginseng CWS

 

Our organic ginseng extract is widely recognised by traditional Chinese medicine and by the WHO for improving physical and mental capacity during periods of fatigue and exhaustion (4). A very popular botanical in the world of sport, ginseng is an ally of performance and energy. It provides a boost for people lacking in energy and has adaptogenic properties. Adding our ginseng CWS to your recipes enables you to strengthen your product's positioning in the vitality market sector.

 

Hibiscus

 

Our organic hibiscus extract provides a naturally attractive colour to the drink.

 

Flavour with TGEs and natural raspberry aroma

 

As the most representative natural solutions for botanicals, TGEs release the aromatic profile of each botanical as closely as possible to their organoleptic characteristics. ProPulse has a refreshing taste that is much appreciated by sportspeople, thanks to the quality of our organic ingredients, sweet mint (sourced in the Ardèche, France) and natural raspberry aroma.

 

 

Support in formulating your B2C products on this D2C basis

 

Botanical Studio®

 

Based on this D2C concept model, Natural Origins will assist you in developing your solution via its Botanical Studio®. The Botanical Studio® is an applications laboratory for the custom designing of your authentic flavour innovations. The aim is to provide you with a finished product that perfectly matches your brand image and the expected result for your consumers. From drafting your specifications to delivery, Natural Origins will guide you through the various steps, ensuring that you can react quickly and develop innovative, high-quality recipes. 

 

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Workshop day events

 

So that you can benefit from all the potential of our TGEs and CWS extracts, Natural Origins invites you to Workshop day events so that you can develop and taste your own formulations.

 

You will discover: 

 

  • The sharing of our experience and support as close as possible to your project,
  • Suggestions and proposals for scents, aromas and flavours of natural ingredients that will create a strong identity for your brand,
  • Specific botanicals according to your specifications: taste, geographical origin, choice of spices, etc.
  • Highlight your formulation based on the originality of your blend,
  • Taste and botanical expertise tailored to each of your unique and confidential projects.

 

 

I would like to be invited to a workshop or for further information:

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Notes & sources :

(1) Helps maintain performance during prolonged endurance exercise.
(2) Natural Origins is working on a bibliographical and regulatory compilation in order to provide as many factors as possible to support the claims envisaged. However, the claim made depends on the daily dose and the conditions of use of the finished product. It is therefore up to the marketer of the finished product to validate the claim. Natural Origins cannot be held responsible for the claims made by brands using its products and technical files.
(3) Health claims authorised by EFSA in Europe, as defined in the Annex to Regulation (EC) No 1924/2006.
(4) World Health Organisation (WHO)

Teas & Herbal Infusions, Food & Beverage, Life Science & Nutrition, Spirits & Beers

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Maxime Angelucci

Maxime Angelucci

President & Partner Natural Origins

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