Natural Origins has developed a number of solutions for your B2C projects, so that you can position yourself favourably in relation to the latest food and nutraceutical trends. Our Lifestyle range, for example, exemplifies a concept of products tested by consumers, allowing you to benefit from relevant feedback. Find out here how our D2C model can inspire you and how Natural Origins guides its B2B customers.

An upstream, integrated and replicable approach

Regulations and claims: essential factors in product creation

Regulations

Within the European Union, botanicals and botanical preparations can be found in the form of foodstuffs or medicinal products. It is up to the Member States to decide which category they belong to and their health claims can only be authorised following scientific assessment by the EFSA (1), as laid out in Regulation (EC) No 1924/2006 (2).  
Today, 1,548 health claims relating to botanical substances are awaiting a decision from the Commission. However, they may be used on the EU market under the responsibility of food sector operators. 
In France, it’s the DGCCRF (3) which is responsible for assessing products subject to the principle of mutual recognition. 

Nutrition claims

"The claims assert, suggest or imply that a foodstuff has particular beneficial nutritional properties. These may be linked to its energy value or calorie content, but also to the substances it contains (4)."

Health claims

"Health claims assert, suggest or imply an existing relationship between a food category, a foodstuff or one of its constituents and health". These include:

• functional claims which mention the role of a nutrient or substance in the growth, development and functions of the body. They may also refer to psychological or behavioural functions but not to a disease.
• claims referring to a reduction in the risk of disease.
• claims that mention the benefits of a nutrient or substance for the development and health of children. 

On the other hand, people who are ill cannot be the target population for health claims (5).

Because of these regulatory complexities, and in order to simplify your task, Natural Origins provides you with as much information as possible to support the intended claims. Indeed, through our already existing Lifestyle range, aspects relating to regulations in force and claims are dealt with at the outset. This approach means that you benefit from an integrated model that can be reproduced in a completely safe way.

For example, we can offer you our CWS organic acerola extract with 17% vitamin C, which has an authorised health claim according to EFSA (see Annex to Regulation (EC) No 1924/2006): it contributes to energy metabolism, helps the immune system function properly and reduces fatigue (6).

Our acerola extract is therefore suitable for use in a wide range of formulations and can be incorporated according to our customers' needs. In particular, it is used in our ProPulse isotonic drink from our Lifestyle range.

Recipes fine-tuned and approved by consumers

At Natural Origins we work to improve the launch of your nutraceutical and agri-food projects. Based on a rigorous preliminary process, we are able to offer you carefully selected ingredients in finished formulations that correspond precisely to your projects. Developed with the input of a nutritionist, our tasty recipes include the essential criteria for a judicious choice of botanicals whose nutritional, aromatic properties and colour will optimise your products.

Genuine finished products available online

Our Lifestyle product range offers you original, non-prototyped finished products. By offering you the opportunity to reproduce solutions that have been tested and validated by consumers, you are also assured of being able to rely on products that are at the cutting edge of the market and available online. In this respect, our Natural Origins Lifestyle product range represents a model of D2C references with a high customer take-up rate, backed by positive feedback thus guaranteeing the success of your B2C projects. 

Via our experience in the field, the super fruits and botanicals we offer are perfectly suited to the products that are in demand by consumers and sports enthusiasts looking for a healthy, natural and authentic lifestyle. Natural Origins botanical ingredients can be used and incorporated into a wide range of recipes, and are available in convenient doses to take with you. 

The exceptional properties of our botanical raw materials enable us, first and foremost, to provide the nutritional intake required for training and sporting performance, but also to maintain the body in good health via the input of vitamins, minerals, etc. Our ultra trail champion Sébastien Raichon swears by our organic ProPulse isotonic drink (which guarantees an ideal balance between carbohydrates, proteins and minerals) and our Baobab Workout Powder for his sporting achievements. Our ambassadors give legitimacy to the brand and guide our developments, because we use their feedback to adjust and constantly improve our recipes.

How Natural Origins accompanies you

A ready-to-use, efficient white-label for your products launches

Following validation of our products by our sports nutrition ambassadors and consumers, some manufacturers have taken the plunge and ‘dared’ to innovate (Yool, Marks & Spencer brands, etc.). For example, Natural Origins has designed a customised recipe for a major brand based on baobab, maca and ginseng botanical powders. Indeed, one of our aims is to inspire you and ensure security, including the opportunity to benefit from a ready-to-use white brand. Its advantages include a tested positioning, popular products and direct availability "off the shelf". 

Tested positioning and products validated by target consumers

Our customers and manufacturers can therefore obtain their products as they stand or revise their identity according to their preferences (flavours, various improvements, etc.) by modifying or adapting them as they wish. The D2C brand is a great showcase for our B2C customers who want to boost their innovation pipeline and save time with the launch of a product that has already proven itself and that works in a well-defined target market. Find inspiration from our recipes and positioning, which will enhance both your finished product and the botanical ingredients they contain, the unique aromatic signatures of our formulations.

A customised offer, starting from small series for your brand

Our customised and personalised offer enables you to create the ideal product for your brand from small, non-prototyped series. Via a limited series, you can validate your approach to the market and target consumer feedback as closely as possible, while arousing their interest through originality. Our bagging line in Doypack® format or pre-dosed powder sachets represents an additional asset. Natural Origins has in fact invested in this production to enable its customers to have access to finished products in small volumes. The use of botanical ingredients in novel blends that can be enjoyed without risk is also an undeniable asset for professionals wishing to assess the potential of an innovative product.

An impetus for innovation, a simple, centralised supply chain with integrated sourcing

Surprising and arousing consumer interest is now within reach via Natural Origins' support, which offers you a significant gain in experience and time, as well as the added benefits of flexibility. Providing a solution for each of your innovations is the essence of our turnkey approach. Based on an efficient, centralised supply chain and integrated sourcing, it's easy to get started. The technologies required to process the botanicals (cutting, grinding, extraction, etc.) and the possibility of obtaining a very wide range of formulations for multiple applications (food supplements, sports nutrition, teas, infusions, etc.) make Natural Origins the guarantee of successful innovative projects.

Please feel free to contact us.

To see our entire Lifestyle product range, check out our website 

Sources :

(1)   https://www.efsa.europa.eu/fr

(2) https://eur-lex.europa.eu/legal-content/FR/TXT/PDF/?uri=CELEX:02006R1924-20141213&from=FR

(3) https://www.economie.gouv.fr/dgccrf

(4) https://www.senat.fr/rap/r20-346/r20-346_mono.html#toc0

(5) https://www.senat.fr/rap/r20-346/r20-346_mono.html#toc0

(6) Natural Origins is working on a bibliographical and regulatory summary in order to provide as much information as possible to support the intended claims. However, the claim selected depends on the daily doses and conditions of use of the finished product. It is therefore up to the marketer of the finished product to validate the claim. Natural Origins cannot be held responsible for the claims made by brands using its products and technical files.