The consumption of fair trade products is not just a passing fad, it has been a real basic trend for many years. The fair trade is disrupting worldwide consumption habits with a turnover in continued growth. A revolution that concerns many sectors, in particular food and nutraceutical industries. Let’s have a look on reasons to choose fair trade ingredients for the development of nutraceutical products!

Strong values of fair trade for nutraceutical products

As consumer or industrial, the choice of fair trade products constitutes a strong commitment. This means choosing a trading system which aims to reach a greater fairness in worldwide trade by reducing inequalities and by contributing to sustainable development. To this end, the fair trade relies on many principles such as:

• equity by offering a fair remuneration to farmers;
• solidarity by setting up sustainable link with farmers and by contributing to perennial development of their activity;
• respect of people by ensuring work conditions in accordance with existing laws;
• respect of environment by reducing negative environmental effects at each step of the supply chain;
• transparency by ensuring a perfect traceability of the supply chain.

Fair trade ingredients: A response to consumers needs

Each year, fair trade advantages increasingly seduce consumers. This growing interest has numerous explanations. First of all, the multiple food crises led consumers to a greatest vigilance towards supply chains. The transparency of the fair trade chain is a quality and security guarantee! Moreover, several scandals have raised awareness among consumers about work conditions in southern countries. The fair trade is a responsible and ethical consumption model which guarantees workers’ rights and offers good conditions of trading. Finally, the environmental impact of products has become a key factor that influences purchase decisions. Did you know that a large majority of fair trade products are also certified organic? In 2017, more than 8 out of 10 fair trade products came from organic farming and were environmentally friendly.

A fast-growing market

The consumers interest for fair trade advantages is confirmed by many indicators. In 2016, Fairtrade International organization estimated the global turnover of fair trade around 8 billions euros. On the occasion of the French fair trade fortnight in last May, national representatives of the sector announced growth figures which were substantially higher than estimated. During the period 2013-2016, sells of fair trade products increased of 121% on the French market. Development perspectives of fair trade chain are promising and open up many opportunities on food and nutraceutical markets!

Feel free to contact our experts to discover how your nutraceutical products may also take advantage of fair trade and supply chain marketing.