Developing a nutraceutical product based on organic natural ingredients responds to strong market demand. Today we see that organic production provides concrete solutions to many consumer demands.
Let’s take a look at 4 reasons to choose an organic botanical ingredient for you nutraceutical products.
1. Organic botanical ingredients: in search of naturalness
First of all, organic botanical ingredients respond to the search for naturalness, based on consumer demand.
This consumer trend has been noted over the past several years. A study carried out in France in 2012 highlighted that « 80% of consumers declared being interested in the search for naturalness ».
Supply chain marketing can help you differentiate yourself by meeting these expectations!
This observation also holds true today. Consumers are increasingly concerned about the composition of their products. They are informed, decipher product labels and have even been using comparison shopping apps over the past years. There is a strong demand for natural ingredients, without pesticides, antibiotics or GMOs. Organic botanical ingredients respond perfectly to this demand.
2. Search for authenticity
Along the same lines as searching for naturalness, consumers seek authenticity. They expect in some way to go back to past farming methods. This demand finds responses in organic farming.
The production of organic botanical ingredients favours mechanical cultivation methods. Pest control in crops applies techniques used for many years. (flower strips, hedges , etc).
3. Choose organic botanical ingredients for increased transparency
The search for naturalness and authenticity observed these last few years, is also expressed by strong demand for transparency. Various food scandals these past few years have made consumers increasingly distrustful.
At the latest edition of SIAL (the world’s largest food innovation exhibit) , an international study revealed that at least 80% of consumers in France, Germany, the United Kingdom, Spain and the United States want more transparency for their food products.
Not only do consumers want to know the list and the origin of ingredients of their products but they also want to know the techniques used to obtain them. Organic certification makes even more sense.
Certifying bodies comply with organic farming specifications through various controls.
Organic botanical ingredients supply chains likewise have the advantage of offering optimum traceability from the farming areas up to the consumers.
4. Health: a number 1 priority
The three points mentioned above demonstrate the need to reassure consumers. We can observe that consumers are greatly concerned about the health impacts of products.
This observation is strong, particularly for nutraceutical products whose primary function is to preserve and/or improve health. Organic botanical ingredients are the ideal choice for reassuring consumers.
Download our ebook on organic ingredients to know more.
- BLEZAT Consulting, Crédoc et Deloitte Développement Durable. Etude prospective sur les comportements alimentaires de demain et élaboration d’un dispositif de suivi des principales tendances de consommation à destination des entreprises de la filière alimentaire. (A prospective study on tomorrow’s dietary behaviour and developing a monitoring system on the principle consumption trends for food supply chain companies) January 2017.
- European regulation 834/2007 of the Council of 28 June 2007. EU Official Journal – L-189 of 20 July 2007.
- European regulation 889/2008 of the Commission of 5 September 2008. EU Official Journal – L-250 of 18 September 2008.
- Market Intelligence and Kantar TNS. Food 360™. Published for 2018 SIAL tradeshow.
- Valérie Xandry. Transparence, qualité… ce qu'attendent les consommateurs de l'alimentation. (Transparency, quality, consumers’ food expectations) Challenges. 22 October 2018.
- Mie et al. Human health implications of organic food and organic agriculture: a comprehensive review. Environmental Health. 2017;16(1):111.