Eager to offer as many as possible botanical-based solutions from controlled sourcing, Natural Origins has created its Lifestyle brand. Adapted to today's lifestyles and the enthusiasm for healthy, effective and gourmet products, Lifestyle represents a fantastic opportunity for your B2C development via a consumer-tested concept.

Discover the fundamentals of our range of super fruits and botanicals with a rich nutritional profile, as well as our natural sports nutrition product range, recommended by our athlete ambassadors.

The Lifestyle brand: components, contents and formats

The Lifestyle product range is the synthesis of our business approach: the best of botanicals at the service of individual nutrition. Whether you're a sport enthusiast or aspire to a healthy lifestyle, we bring to this product range our passion for nutrition, our integrity with regard to the quality of our sourcing and our creativity to create delicious and highly nutritious recipes.

Lifestyle: a natural product range rich in vitamins and minerals developed with a nutritionist

Natural Origins has drawn on the expertise of a nutritionist to develop its exceptional botanical product range. Our tasty, colourful botanical ingredients have incomparable natural benefits: maca, guarana, ginseng, acerola, ginger, Baobab fruit, chlorella, blueberry, banana, raspberry, strawberry, turmeric, etc. Each of our products benefits from uncompromising sourcing, enabling us to guarantee that they are rich in vitamins and minerals.

Unique ingredients in a practical format

Our superfoods

The formats we have developed offer delicious and effective supplements via the Doypack® format. With the possibility of incorporating them into a multitude of recipes, the fruit or botanicals have been processed in-house using the most appropriate technologies to respect their nutritional qualities: freeze-drying for the fruit; grinding, pasteurisation for our raw botanicals; latest-generation extraction for our extracts. Our superfoods come in  two distinctive forms: in powder or in pieces.

Sports nutrition

Our take-everywhere sports nutrition products, in single-dose sachets, powders for dilution or snacks and crunchy bars, combine speed, ease of use and pleasant flavours to meet the needs of athletes.

Lifestyle product range: the targets

Families and active people

Our product range of superfoods is dedicated to families and active people: it is for consumers who are aware of the impact of nutrition on their health and who want to benefit from the daily advantages of a botanical-based, nutrient-rich supplement.

Natural Origins Lifestyle fruit and botanicals have extraordinary properties and are easy to incorporate into everyday life. They enable a perfect balance to be achieved in smoothies, dairy products, cereals and a variety of small dishes and other delicious preparations. For example, our trio of ‘La réveillée’ (The awakened one) superfoods to sprinkle on top of your smoothies gives you a boost via the essential nutrients contained in acerola (rich in Vitamin C), blueberry (for its powerful antioxidants) and Sencha green tea as an alternative to caffeine.

Sports people

Our dedicated Lifestyle product range meets the needs of a target group seeking ingredients rich in vitamins and minerals to enhance performance during exercise and recovery. Lifestyle products are designed to optimise sportspeople’s performance and support the body via a balanced intake of carbohydrates, proteins and minerals. Our performance-enhancing sports nutrition product range is additive-free and 100% botanical-based. What's more, it reflects a new way of supplementing, one that's lifestyle, intergenerational and viral.

Our ProPulse organic isotonic drink is the perfect example: an anti-fatigue and anti-cramp ally, it supports sportspeople during intense effort and reduces physiological stress via its regenerating nutritional intake. Composed from ginseng and acerola extracts (covering 93% of vitamin C requirements), it has a refreshing mint-raspberry flavour. ProPulse single-dose sachets are lightweight, portable and ideal for training and sporting events.

Our Baobab Workout is a dilutable powder made from the pulp of the baobab fruit, which is rich in vitamin C and minerals. Ideal for diluting in botanical-based milk, Baobab Workout is an excellent product for recovery after exercise via its high magnesium, calcium, iron, phosphorus and potassium content.

Our VaniLift Protein Bar is an ideal snack during exercise and for muscle recovery. A healthy and tasty snack, rich in botanical-based protein, which combines a delicious vanilla flavour with crunchiness, for a perfect balance between taste and nutrition.

The Lifestyle brand: a fabulous test concept for B2C brands and renowed ambassadors for the sports product range

In order to test all its products, Natural Origins was keen to involve consumers directly in the creation of the final product. 

This concept enables us to obtain as much information and feedback as possible, which is essential if we are to continually improve our products.

From ingredients and blends to packaging and labelling, we optimise feedback on the various steps involved in marketing a product. On this inspiring basis, you can benefit from finished products that have been tested and fully validated, enabling you to speed up the marketing of your future launches, based on similar concepts.

Ambassadors for the sports nutrition product range

Two of our ambassadors, Sébastien Raichon and Sébastien Spelher, the highest level trail runners who are passionate about their disciplines, use our products in their competitions. Two-time winner of the TOR des Glaciers, 1st finisher of the Terminorum, record holder for crossing the Alps in 150 hours and six-time winner of the Raid Aventure World Cup, Sébastien Raichon swears by our Baobab Workout Powder for its effectiveness, digestibility and practicality. Trail runners are always keen to try out our new products.

The ambassadors chosen by Natural Origins are involved in the development process right from the start and tell us what they need to improve on their performance and to go even further. They test our recipes in the R&D laboratory, and then we adjust them according to their impressions and observations. Athletes from all sporting disciplines - running, trail running, cycling, tennis, swimming, etc. - have become true pioneers of innovative solutions.

Their feedback from ‘on the spot’ experiences and journeys in tried and tested extreme conditions enable our team to fine-tune our developments so that we can then offer you more complete concepts. Working in collaboration with our ambassadors enables us to develop our products as we go along, in line with consumer feedback, as is the case, for example, with our next caffeinated isotonic drink or our future cereal bar dedicated to exercise.

Our ambassadors have a proven track record of legitimising the brand and are excellent influencers within their community. Not only does their precious feedback guide our developments, but their experience stories also encourage people to adhere to the values of their discipline. In a spirit of collaboration, and through targeted nutrition products, Natural Origins offers you the opportunity to develop natural functional products for your B2C target group, highlighting taste and pleasure and encouraging you to surpass yourself in the toughest competitions.

To find all our turnkey product references or to get inspiration for your own preparations, check out our Natural Origins Lifestyle consumer site, where you'll discover the range of possibilities for all your projects.

Coming soon, discover our new article: From B2B to B2C via D2C sales strategy with Natural Origins. Step 3: Natural Origins: tried and tested expertise.

Please feel free to contact us.

To see our entire Lifestyle product range, check out our website