Year after year, we accompany our clients on the teas and infusions market with passion, commitment and authenticity. Based on this experience, we know how to analyse the steps to follow and we can help you anticipate pitfalls when launching your infusions brand.
1. DEFINE YOUR PROJECT:
This first step is crucial and must transmit the DNA of your brand.
How do you position this creation with regard to the rest of your product range?
What message would you like to deliver?
What arguments to be used to build your offer: French product, organic, from a particular origin…
What population is targeted?
Where do you want to sell your products?
Your strategy will influence the entire development of your infusion including the selection of botanical ingredients. Our experts are available to guide you in your choices and for setting up your specifications.
Your economic constraints and desired delivery period
Characterisation of the product
Define the type and number of tea bags per box
Determine the size and the shape of the box
Validate the organoleptic guideline (gourmet infusions, refreshing, with or without aromas, etc…)
Identify your preferences in terms of plant species
As with the positioning, product characteristics can be modelled with the Natural Origins team. We share packaging possibilities and introduce trendy formats.
2. FORMULATION BY BOTANICAL STUDIO®:
The selection of plants meets regulatory requirements and is adapted to the selected tea bag.
Designing of customised formulas, sampling, tasting
Tariff assessment of different formulas proposed
As we are true to our values, we advise you in the choice of your ingredients in a transparent manner and we design with pleasure and passion balanced and flavourful which tell a story… Your story!
3. OPERATIONAL MONITORING UP TO THE PRODUCT DISTRIBUTION:
Organic validation by certifying bodies, if the certification is requested by the client.
« Ready for printing » validation
Production of tea bags and boxes
Above and beyond sourcing and formulation, we offer a comprehensive service starting from cutting the plants to the distribution of your end-product.