Naturalness is no longer an option but rather an unavoidable component of all sports nutrition products. Every formulation today must be made up of not only natural principle actives…
Products must deliver promises and guarantee effectiveness.
Consumers nowadays are increasingly distrustful and they need to be reassured. They are very cautious. They are well-informed and decipher all the labels and for good reason as diet is involved in the onset of numerous chronic diseases [1] [3]. Whereas a diet rich in organic products can limit certain diseases [2], compared to diets based on conventional farming.
Contrary to common natural actives, Exten(d) and ReWin(d) are 100 % organic products, which use up all the benefits of the plants:
As such, Exten(d) and ReWin(d) organic botanical ingredients ARE the answer for athletes in search of naturalness, authenticity and transparency.
The ideal active for an athlete is a :
Consumers today need to be protected and want proof of the product’s effectiveness.
Naturalness is not always associated with performance, but NATURAL ORIGINS has distinguished itself by developing standardised products with proven effectiveness in view of guaranteeing consumers’ expected performance.
As a matter of fact, Exten(d) and ReWin(d) have undergone randomised double-blind clinical trials, highlighting the significant difference between the placebo and actives thus proving the effectiveness of these two actives on sports performance.
Clinical studies conducted show that:
with ReWin(d):
with Exten(d):
Results obtained demonstrate that Exten(d) et ReWin(d) are essential natural actives used for ensuring the effectiveness of new sports nutrition products.
The sports nutrition market is booming with many players on the market. We now need to bring something new to distinguish ourselves from the others. Storytelling is a real distinguishing tool used to convince and retain consumers. To know more about supply chain marketing.
The Exten(d) and ReWin(d) actives offer a broad range of propositions which can be identified on the labelling of the end product: you can thus claim to have a 100% natural, organic, standardized product coming from trustworthy agricultural supply chains, which are environmentally friendly with proven effectiveness…
How do the sports nutrition ingredients Exten(d) & ReWin(d) actives allow you to offer natural solutions? Find out by downloading our ebook!
SOURCES :
[1] “Régime alimentaire, nutrition et prévention des maladies chroniques”. Rapport de l’OMS.
[2] “Association of Frequency of Organic Food Consumption With Cancer Risk”. Baudry et al. Décembre 2018.
[3] http://www.assemblee-nationale.fr/15/pdf/cr-cealimindu/17-18/c1718009.pdf