The importance of developing products while listening to children’s needs no longer has to be demonstrated: "94% of parents take into account their children’s input before making a purchase, 69% directly include their children when looking for a product in shops and 67% when searching for products online" (1). However, parents have their say, especially in terms of nutrition. Sodas and other overly sweet beverages are banished. Mothers think first of all of their kids’ health and are inflexible when dealing with a balanced diet. They seek natural and healthy mixtures to please their offspring.
So, how to conquer mothers and be appealing to children? We’re going to tell you everything about new infusion trends!
New trends in children's infusions
It’s obvious that children like imitating adults, so logically the increased interest in infusions for adults is instinctively transmitted to children, who relish these concoctions… And so that youngsters transform this gesture into a ritual, these beverages must be fruity and be visually pleasing and flavourful…
But parents must watch out! They spontaneously turn toward 100% organic infusions, for which they control the composition. An end to chemical candy aromas which fill the mouth and hide the plant, trends today turn toward natural flavours, slightly sweet with a punchy, colourful composition to allow youngsters to follow their elders with pride and delight… Naturally sweet plants are privileged and pretty pieces of fruit, petals or whole flowers are added to awaken children’s sense of wonder.
Rooibos: a naturally sweet caramel flavoured plant
Rooibos is a very good example: it contains no caffeine, no theine, has a lovely amber colour, a caramel flavour, naturally sweet and is perfectly suited for children. There are infinite flavour possibilities and blends well with all different types of flowers or fruit: heather, sunflower petals or strawberries, etc. The objective is to add markers (flowers, fruit, leaves) to this naturally flavourful and sweet raw material to make this mixture that much more visually attractive.
The example of "Papa chamomile"
Based on its extremely mild flavour, chamomile is particularly adapted for children. These small flowers bring to mind daisies in our gardens which are familiar and immerse children into their fantasy world.
It is in fact by listening to our children that we designed "Papa chamomile": sweet mint, strawberry and lemon accompanied by chamomile flower heads. This formula is enchanting with its vibrant colours and tasting becomes a game mixing and intertwining sight, taste and smell! Formulated with 80% France origin plants, this mixture for children convinces the young ones and reassures mothers…
Find out more about these supply chains in our coming seasonality RDVs…