Tea is the second most consumed beverage after water and it continues to win over consumers throughout the world. Infusions have been reinvented and appeal to a new clientele.
Place is given to challenges of the tea and infusions market to meet consumer demands!
The first issue to meet the demands of the tea and infusions market : There must be sufficient production volume.
To do so:
To ensure rapid adaptability to cope with demand, Natural Origins has developed a comprehensive support offer from the field to the tea cup. Quality botanical ingredients sourcing across the world, importing, quality control, transformation, packaging into pouches, logistics… Our teams and partners can deal with all these steps.
To meet the demand of the tea and infusions market, there is the second issue at the botanical ingredients procurement supply chain level:
It is especially important to:
Securing botanical ingredients procurement supply chains is a major issue.
Here are some concrete solutions we propose at Natural Origins:
The demand of the tea and infusions market is driven by different types of customers. You need for example to respond to connoisseur clients’ expectations in search of innovative products and appeal to new customers who may be in search of the well-being attributes of infusions. It is at this level that sourcing takes all its importance in the tea and infusion market.
On the tea and infusions market, it also requires adapting to the specific nature of each country. A couple concrete examples include:
Natural Origins can assist you along all the steps of developing your tea and infusions product range.
Feel free to contact our team of experts.
Head of BU Taste
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