---
title: The popularity of « Made in France »
description: Zoom in on made in France well confirmed trend and the offer proposed by Natural Origins.
---

[Natural Origins blog ](https://www.mynaturalorigins.com/en/blog)

# [The popularity of « Made in France »](https://www.mynaturalorigins.com/en/blog/the-popularity-of-made-in-france)

 Written by [Emilie Leconte](https://www.mynaturalorigins.com/en/blog/author/emilie-leconte) | September 10, 2020

In the midst of health and environmental concerns, the « [Made in France](https://www.mynaturalorigins.com/en/blog/plant-raw-materials-produced-in-france-what-is-the-seasonal-nature) » trend appears as a safe haven, synonymous with quality while corresponding to consumers’ moral convictions. Some figures to highlight this well confirmed trend and the offer proposed by Natural Origins.

## A confirmed trend

 

Attitudes have changed over the past years giving way to consumption backed by [ethical and moral values](https://www.mynaturalorigins.com/en/blog/local-and-organic-the-new-winning-duo). Buyers are increasingly well-informed, and they seek authenticity and brands alone are not enough to win their confidence. This is why there are growing numbers of professionals who meet the needs for [transparency](https://www.mynaturalorigins.com/en/blog/transparency-and-naturalness-natural-origins-responses-to-covid-19) and post the origin on their products.

Based on an IPSOS survey, 79% of the French surveyed pay attention to the geographical origin of products [2]. [Buying and consuming locally](https://www.mynaturalorigins.com/en/blog/local-and-organic-the-new-winning-duo) is a way of supporting companies (93%), maintaining jobs in France (93%), defend French know-how (92%) and guarantee the quality of products (86%) and manufacturing in due respect with employee working standards (86%) [1] ; in addition to this being a means of preserving our planet by minimizing the [environmental impact](https://www.mynaturalorigins.com/en/blog/plant-raw-materials-and-csr-what-you-need-to-know).

This Ifop [1] survey reveals that 74% of French people are willing to pay more for a product made in France. [The notion of « terroir » ](https://www.mynaturalorigins.com/en/blog/supply-chain-marketing-how-does-natural-origins-accompany-professionals)is even viewed as « more reassuring» than labels or even organic products [2] since this guarantees the origin of the raw materials and its [traceability](https://www.mynaturalorigins.com/en/blog/why-chose-natural-origins-for-organic-ingredients-sourcing).

« Terroir » products are strongly evocative for consumers and are suited for creating [a unique brand history](https://www.mynaturalorigins.com/en/blog/5-valuing-your-marketing-supply-chain-examples). These products are a sign of authenticity, typicity and quality and reflect the recognised know-how and traditions attached to the soil. They also influence the decision whether to buy or not based on emotional processes. [3]

 

 

## A complete range at Natural Origins

 

At Natural Origins, we take to heart supporting French know-how and when we can we call on [local producers](https://www.mynaturalorigins.com/en/blog/how-to-create-a-certified-made-in-france-infusion-with-natural-origins).

Based on these partnerships, our objective is to offer a complete catalogue of high quality French origin products to allow you to develop [a 100% « Made in France » product range](https://www.mynaturalorigins.com/en/blog/plant-raw-materials-produced-in-france-what-is-the-seasonal-nature). The geographical proximity of the farmers will make visiting the fields where your raw materials come from possible while discovering the history of your botanical ingredients.

As such, our [chamomile](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=chamomile), [valerian](https://www.mynaturalorigins.store/valerian-root-powder-300m-valeriana-officinalis-l-c2x26714348) and a part of our [lemon balm](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=lemon%20balm) come from Anjou. The rest of our crops of [lemon balm](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=lemon%20balm), [echinacea](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=echinacea), [peppermint](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=peppermint), [blackcurrant](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=blackcurrant), and [burdock](https://www.mynaturalorigins.store/burdock-root-powder-300m-heat-treated-arctium-lappa-l-c2x27706557) are grown in the [Drôme](https://www.mynaturalorigins.com/en/blog/how-to-create-a-certified-made-in-france-infusion-with-natural-origins) and a large part of our aromatic and medicinal plants (oregano, [rosemary](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=rosemary), savory, [thyme](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=thyme), [olive](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=olive) or [ash tree leaves](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=ash), [red vine](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=red%20vine) along with a range of [flowers](https://www.mynaturalorigins.store/PBSearch.asp?searchtext=flower)) is produced in collaboration with a cooperative of small producers based in the [Ardeche](https://www.mynaturalorigins.com/en/blog/how-to-create-a-certified-made-in-france-infusion-with-natural-origins).

This new collaboration is a real asset since the Ardeche is a traditional production zone for producers of aromatic and medicinal plants suitable for bringing to the fore a [unique storytelling](https://www.mynaturalorigins.com/en/blog/csr-how-natural-origins-accompanies-its-clients). All these Ardeche plant are PREMIUM quality and are available in small volumes.

 

Sources :

[1] [https://www.ifop.com/wp-content/uploads/2018/09/115601-Pr%C3%A9sentation-PF-05.09.2018.pdf](https://www.ifop.com/wp-content/uploads/2018/09/115601-Pr%C3%A9sentation-PF-05.09.2018.pdf)<https://www.ifop.com/wp-content/uploads/2018/09/115601-Pr%C3%A9sentation-PF-05.09.2018.pdf>

[2] [https://www.agro-media.fr/actualite/79-des-francais-pensent-que-lorigine-geographique-dun-produit-est-primordiale-35281.html](https://www.agro-media.fr/actualite/79-des-francais-pensent-que-lorigine-geographique-dun-produit-est-primordiale-35281.html)<https://www.agro-media.fr/actualite/79-des-francais-pensent-que-lorigine-geographique-dun-produit-est-primordiale-35281.html>

[3] Perception et attitudes des consommateurs vis-à-vis des produits de terroir : implications pour les fromage, INRA 2017

[View full post](https://www.mynaturalorigins.com/en/blog/the-popularity-of-made-in-france)

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